Wednesday, 2 December 2015

How a CRM Could Boost Customer Loyalty

In an ever more connected world, customers have come to expect better service. The better your service is, the more likely they are to stick with you – and that goes for B2B and B2C.

The more loyal customers you have, the more repeat purchases you will get, and the better ROI you’ll receive on your marketing and advertising campaigns.

So how do you achieve high levels of your loyalty, and keep hold of your clients long-term? Your CRM is key to success, because it supports your team in delivering personal service.

Supporting the customer journey


Every customer that buys from you has made a considered choice. They may have entered your sales funnel while researching your offering, then been converted by your sales team. They may have found a product in a store, researched online and chosen a different shop to make the purchase. It’s a complex journey, and one that marketers are continually trying to track.

After conversion, those valuable customer details are stored in your CRM, but that’s not the end of the story. The CRM gives you the opportunity to continue to store data about the customer as the relationship progresses. In highly competitive markets, this could be the key to unlocking their custom over a much longer period of time.

It’s important that your CRM supports your customer services team, as well as the people manning the phones in technical support. By bringing together information about the customer, their demographics, and their previous contact with the company, you can streamline the support experience and offer better services in a shorter timeframe.

Is your data supporting your goals?


Your CRM is a goldmine of actionable data that reveals how and why your customers make their purchases. By drawing on that data, you can inform future marketing campaigns, as well as targeting segments of your database with timely offers that they can’t refuse.

Using the data you already have in your CRM, you can profile customers according to the products and services they’ve already bought from you. This improves relationships by making marketing messages more relevant, ensuring your budget is directed at the customers most likely to spend. You can also split customers by age, location, or the number of times they’ve reached out for support.

The one caveat is this: you must make sure your CRM data quality is managed. Make sure you invest in keeping your data clean, and free of duplicates and errors, and able to generate accurate reports. Data decays quickly in a CRM, and within a year, 22.5% of your records could contain an error. A proactive attitude to data quality will help you to make the most of your CRM over the years.

Getting to know your customers


From the data in your CRM, you can derive valuable information about the way your customers spend and interact with your business. Not only does this drive repeat purchases, but loyal customers will also refer new business, increasing your ROI with zero effort or marketing spend.


If you aren’t using a CRM to build a picture of your customers, you could be wasting money and duplicating effort every time you run a new campaign. Talk to use today about affordable CRM solutions that will pave the way to increased loyalty and engagement.

Monday, 1 June 2015

Welcome to OneFit Software

OneFit would like to send out a big welcome to the newest member of our team, Lewis Farrant.

Due to the on-going success of OneFit Software across the UK, we have now employed another member of staff to support our busy development and technical team.

Lewis joins us with a background in E-Commerce and business and will join the team in  a developer role.


Thursday, 12 March 2015

RED ROSE AWARDS FINALISTS

Following on from Logma’s success as Winners of the DIB14 Lancashire Business of the Year Award we were honoured to be nominated as a FINALIST  in the prestigious RED ROSE AWARDS (RRA15) in the INNOVATIONS Category.

The team were delighted to attend the event at The Winter Gardens in Blackpool and had a great night out.

                                                               
We know that the steps we have taken and continue to follow, to build the awareness and sales of this innovative Solution and deliver our fantastic level of Product and Customer Support, means OneFit is well placed against the strong and to be congratulated opposition, in the same category.  See more about OneFit Software at www.Onefit.it. We welcome contact from consultants and accountants that recognise the need for their SME clients to achieve ‘something more’ from their business software solutions. ………



Monday, 9 February 2015

OneFit continues to grow!

OneFit would like to send out a big welcome to the newest member of our team, Rachel Longton.

Due to the on-going success of OneFit Software across the UK, we have now employed another member of staff to support our busy sales and technical team.

Rachel has joined us as a young and enthusiastic graduate with a background in business and will join the team in  a Business Operations Trainee role. Rachel’s job role will allow our highly experienced technicians more time to focus on customer service on a day to day basis.  

Having recently graduated with a 2:1 degree in Business from the University of Central Lancashire, Rachel is excited about the prospect of working with a continuously growing business.

Commenting on her job role, she said: “I am really excited to join OneFit and to be able to grow and integrate with the team, especially with the new and exciting things the company has planned for the near future.

I can’t wait to be able to put my knowledge from my degree into action!”

Chief Executive, Audrey Odell commented: “We are thrilled to welcome Rachel to our growing team and I am sure she will play a vital part in not only raising the profile of OneFit nationally but also rapidly becoming equipped to manage internal operations and developing for a customer facing role”.

It is bound to be an exciting year for the company as plans to establish a graduate programme for the development of middle management are underway along with many targets being set to ensure for a busy year!

OneFit is best known for its ERP (Enterprise Resource Planning) range of software, which offers integrated functionality only typically available in costly high end ERP solutions, at a price that is affordable to the SME market. The company has recently been recognised for its hard work and were awarded ‘Business of the Year’ at the Lancashire Business Awards. OneFit are also currently a finalist in the ‘Innovation of the Year’ category of the Lancashire based Red Rose Awards.

We are very much looking forward to yet another successful year ahead! 

Thursday, 5 February 2015

Red Rose Awards Finalists

Yeah!  We’re doing it again, following on from Logma’s success as Winners of the DIB14 Lancashire Business of the Year Award………



OneFit Software has been selected as a FINALIST in the prestigious RED ROSE AWARDS (RRA15) in the INNOVATIONS Category. The team are delighted and know that the steps we have taken and continue to follow, to build the awareness and sales of this innovative Solution and deliver our fantastic level of Product and Customer Support, means OneFit is well placed against the strong and to be congratulated opposition, in the same category.  See more about OneFit Software at www.Onefit.it. We welcome contact from consultants and accountants that recognise the need for their SME clients to achieve ‘something more’ from their business software solutions.